The strategy map is a visual representation of the strategy. It is an important tool in the preparation of the strategy but also in the translation of the strategy into action. The strength of the strategy map is visualizing the interrelations between the different components of the strategy. It clearly outlines the focus areas that are vital in achieving the strategic ambitions.
The strategy map enables management to clearly communicate the highlights of the strategy. It is a powerful tool to communicate how employees contribute in the achievement of the organization’s strategic goals.